THE BEGGINING
dOWNTOWN lOS aNGELES
It all began when our family started importing and manufacturing jewelry in Los Angeles Jewelry district 1971
The Shop
Shop upgrade and expansion
We've gone a long way from our family's humble beginnings and small store, in 1982 we expanded into a large store with more footprint in Downtown Los Angeles
Manufacturing
and design
We partnered with many high end Jewelry manufacturers and designers
Remote ordering
we started online presence and we offered online and phone orders for the first time, we came up with mail catalogues and allowed customers to order remotely
Online store
We started our first online store in 2008, we realized that online presence is the way to shop in the future
The future
100% oNLINE
We have gone 100% online, we realized that the future is going to be online and we transformed our business into online only business model with thousands of satisfied customers, this allowed us to cut our cost and lower prices to our customers.
The Pandemic
As our nation was struggling with the Pandemic we supported all staff members and we continued to do business as safe as possible, our 100% online business model was very helpful, we are looking for the future with great hope and appreciation to what we have
50 years anniversary
We celebrated our 50 years anniversary as a family business with multiple generations in the business, 4 generations to be precise
Shop
Our looks

Thousands of Happy customers and positive reviews