It all began when our family started importing and manufacturing jewelry in Los Angeles Jewelry district 1971

The Shop

Shop upgrade and expansion

We've gone a long way from our family's humble beginnings and small store, in 1982 we expanded into a large store with more footprint in Downtown Los Angeles


and design

We partnered with many high end Jewelry manufacturers and designers

Remote ordering

we started online presence and we offered online and phone orders for the first time, we came up with mail catalogues and allowed customers to order remotely

Online store

We started our first online store in 2008, we realized that online presence is the way to shop in the future

The future

100% oNLINE

We have gone 100% online, we realized that the future is going to be online and we transformed our business into online only business model with thousands of satisfied customers, this allowed us to cut our cost and lower prices to our customers.

The Pandemic

As our nation was struggling with the Pandemic we supported all staff members and we continued to do business as safe as possible, our 100% online business model was very helpful, we are looking for the future with great hope and appreciation to what we have

50 years anniversary

We celebrated our 50 years anniversary as a family business with multiple generations in the business, 4 generations to be precise


Our looks

Thousands of Happy customers and positive reviews

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